No Pobre TV. July, South is a portrait of a story that could be lived by any one of Edinburgh's young, a gripping view into the youth culture of Edinburgh and the many difficulties faced by Scottish youth. July, South delves into the difficult topics of absent fathers, the influence of older people on teenagers and the grip that the cycle of drug addiction can have on those in the youth. The film follows 'Damien', a 16 year old Scottish boy as he falls into drug addiction and the impact it has on those around him.