No Pobre TV. In the summer of 1984, Iceland's king of country music, Hallbjörn Hjartarson, arranged the first and only Icelandic cowboy-festival. This celebration of western culture took place in Skagaströnd, a village of 700 inhabitants in the north of Iceland, and was attended by Iceland's leading country singers. This documentary describes, in an objective fashion, the general atmosphere of the festival and gives a portrait of the star of the show, Hallbjörn Hjartarson and his views on life and stardom.