No Pobre TV. Max Schmulevitz runs a gargotte on Rue des Rosiers. Schmulevitz has the bailiff on his back. He is located across the street from Goldenberg's, who is in fierce competition with him. Moreover, Léa, his daughter, falls in love with a certain Christophe... Lebreton, an authentic goy! Max asks a friend to find him an "acceptable" son-in-law.